Privacy Policy

Your privacy is important to us. At, we are committed to protecting your personal information with the highest level of integrity. This policy is intended to inform you of our privacy practices in association with the collection and use of your information obtained through our website (, services, and applications. This Privacy Policy is incorporated into, and subject to the terms as well as our other security policies. The following comprises the terms of our policy:

Your privacy is important to us. At, we are committed to protecting your personal information with the highest level of integrity. This policy is intended to inform you of our privacy practices in association with the collection and use of your information obtained through our website (, services, and applications. This Privacy Policy is incorporated into, and subject to the terms as well as our other security policies. The following comprises the terms of our policy:

Personal Information
We do not collect any personal information from visitors of our website. However, if you use and/or purchase our services or applications, there may be some information we collect. When we need information that personally identifies you or allows us to contact you, we will explicitly ask you for it. For example, to use the API service, we may collect, store, and access one or more of the following: (1) an email address; (2) photos or video that you upload through the application or otherwise provide to us; and (3) a biometric template, comprised of a list of numbers created by us from the photos or videos you uploaded. In addition we will store any information you provide to our sales department within one of our contact forms.

The personal information we collect from you will be used to provide the service(s) or carry out the transaction(s) you have requested or authorized. In support of these uses, we may also use personal information to provide you with more effective customer service, and to improve our products or services. We may also use your email address to contact you regarding administrative notices from time to time. Information that is collected by or sent to us may be stored and processed in the United States, Canada, or any other country in which we or our affiliates, subsidiaries or agents maintain facilities. By using any of our products or services, you consent to any such transfer of information outside of your country.

We may use demographic information collected from you during the registration or purchase process (including age, location and gender data) or aggregate information from all of our users and provide that information in the aggregate to other parties, including advertisers, for marketing and promotional purposes. However, if we do so, that information will not be in the form that will allow any third party to identify you personally.

When you visit our website, we automatically collect certain other information about you. This includes the URL that you just came from, the URL you next go to, the browser you are using, your IP address, the pages you visit, and the types of services you purchase.

Your Websites and Applications
The APIs are designed to help you enhance your services, websites and applications. YOU AGREE THAT MAY MONITOR USE OF THE APIS TO ENSURE QUALITY, IMPROVE TRUEFACE’S PRODUCTS AND SERVICES, AND VERIFY YOUR COMPLIANCE WITH THE TERMS. may suspend access to the APIs by you without notice if we reasonably believe that you are in violation of the Terms.

Your User Agreement and Privacy Policy
If you offer your services for use by others outside your organization, you must maintain a user agreement and privacy policy for your such services, which is prominently identified or located where users download or access your services. Your privacy policy must meet applicable legal standards and accurately describe the collection, use, storage and sharing of data. Your privacy policy must be at least as stringent and user-friendly as ours.

End User Data
You must delete all data you have collected from an end user via the API user upon request by that user, and when the end user deauthorizes your services or closes his or her account with you.

Media Data Policy customers submit images and videos to our our API services.’s Face Recognition API processes submitted images or videos from each of our customers to provide facial coding analysis on faces identified in the image video.

Disclosure of Information
Except as described in this statement, personal information you provide will not be transferred to third parties without your consent.

We do not sell or rent any personally identifiable information about you to any third party. In addition, we must (and you authorize us to) disclose any information about you to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate to address or resolve inquiries or problems, or comply with court orders, information requests from government agencies, or other legal or regulatory actions.

This Privacy Policy applies if you are a visitor to the site or if you sign up for the services. If you use a third party application or service that is integrated with, then such third party’s privacy policy will govern the use, storage and disclosure of your data in connection with such application or service. may receive orders, subpoenas or other legal demands for Personally Identifiable Data that has been collected on behalf of such third party providers through the use of their applications or services. In such cases, refers the party requesting the Personally Identifiable Data to the applicable third party provider. That provider will respond in accordance with its own policies and may disclose your Personally Identifiable Data in response to such subpoena or other demand for information. Please remember that is not responsible for the policies and practices of such third party providers. If you have questions about any such disclosures, you should contact the applicable provider directly. will have no liability in connection with any act or omission of any such provider with respect to your data or information or otherwise.

Security of your Information
We are committed to protecting the security of your information. We use a variety of security technologies and procedures to help protect your information from unauthorized access, use, or disclosure. However, please know that due to the existing legal and technical environment, we cannot guarantee that any personal information we obtain will not be disclosed to third parties in ways not described in this policy. takes reasonable precautions such as bank level data encryption to protect Data in our possession from loss, misuse, and unauthorized access. follows generally accepted industry standards to protect the Data, both during transmission and once received by However, no method of transmission over the Internet or method of electronic storage is 100% secure. While strives to protect your Data, does not guarantee its security.

Personally Identifiable Information to Third Parties does not share or disclose any of your Personally Identifiable Information, except as described in this section. Even though all steps are taken to maintain privacy and data integrity when these third party transfers take place, does not assume liability once these transfers have taken place.

(a) Agents, consultants and related third parties: uses third party vendors to perform certain business-related functions. Examples of such functions include data storage services, database maintenance services and payment processing. When employs such third party vendors to perform services on its behalf, will only provide them with the Personally Identifiable Information that they need to perform their specific function. Each third party vendor is required to keep such Personally Identifiable Information confidential and not to use such Personally Identifiable Information for any purpose other than providing services to
(b) Affiliates: may share Personally Identifiable Information with entities that control, are controlled by or under common control with (each, an “Affiliate”) for the purpose of assisting in providing its Services to you. In that event, any such Affiliate will use Personally Identifiable Information solely as permitted under this Privacy Policy.
(c) Business transfers: reserves the right to sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personally Identifiable Information may be part of the transferred assets. You acknowledge that such transfers may occur, and that any acquirer or successor of may continue to use your Personally Identifiable Information as set forth in this policy.
(d) Legal requirements and other circumstances: may disclose Personally Identifiable Information if required by law or if it believes in the good faith belief that such action is necessary to: (a) comply with a legal obligation, (b) protect and defend the rights or property of, or (c) to protect the property or safety of users of the Site or Services or any third party. If is required by law to disclose any of your Personally Identifiable Information, then we will use reasonable efforts to provide you with notice of that disclosure requirement, unless we are prohibited from doing so by statute, subpoena or court or administrative order. In addition, if does not believe the disclosure request has been properly issued, then will object to such request.

Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time, should we deem it advisable to do so. If we do change the Privacy Policy, we will post the revised version with a new “updated” date. We encourage you to periodically review this statement to be informed of how we are protecting your information.

If you have questions about this privacy statement, please contact us or write to

Privacy Shield complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit the Privacy Shield website.

In compliance with the Privacy Shield Principles, commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Privacy Shield policy should first contact at: has further committed to refer unresolved Privacy Shield complaints to EU Data Protection Authorities, an alternative dispute resolution provider located in the EU. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit here for more information or to file a complaint. The services of the EU Data Protection Authorities are provided at no cost to you.

The right of individuals to access their personal data: The end user has access to their testing data via the members area. To access this area they must login at the member’s area. They also have access to all identity verification data via this portal. For those sending images via the API, the individual has the right to request access to this data, and is obliged to provide a copy of this data, free of charge, in electronic format. In addition, the individual has the right to amend, correct or delete this data, including the original.

The choices and means that offers individuals for limiting the use and disclosure of their personal data: The end user has the right of limitation of use and disclosure of their personal data. Once agreeing to use the services, this is an agreement to allow their data to be used and processed for the methods laid out in this privacy policy. If an individual requires to limit the use and disclosure of their personal data, they must contact at and is obliged to meet these demands.

For any unresolved complaints, you can submit a complaint form here, our Independent Recourse Mechanism.

Investigation and Enforcement is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

All parties must make reasonable effort to resolve the dispute privately. If the dispute is not resolved privately then both parties must make reasonable effort to resolve the dispute via the Independent Resource Mechanism listed within this privacy policy. If, and only if, the dispute has still not been resolved, the individual has the right to invoke binding arbitration.